The past couple of weeks, we had the pleasure of working with talented UK-based lettersmith, Thomas Perry from Pez and Pencil. His work is incredible–from the conceptualizing, sketching, brainstorming, to the overall hand-drawn quality of his work. I mean, check out Pez & Pencil's Instagram feed. We couldn't be happier to have worked with Pez to come up with a brand new logo for our stationery line.

To be completely honest with you, our original logo took 10 minutes to whip up when we launched just four months ago. We were up to our eyeballs in craziness during the launch and was quite happy with our temporary logo (below). It will always have a special place in our heart and we'll always be grateful for how well it served us for the time being. Thank you, old logo! 

original logo

These are some process shots of our new logo below. We exchanged ideas online, but since we love his sketchbook version from his Instagram so much, here they are: 

{ First draft of initial logos. How does one choose?! }

{ We decided to go with something more lettering-based and kept exploring our options. }

{ And finally, fine-tuned to perfection. We're so pleased with the result and hope you like our new logo, too! } 

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